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Rica-Marie Arevalo
PRODUCT DESIGNER & UX STRATEGIST

Experience

UX Strategist, Contract
January 2022 – February 2022    |    Remote
Visiting Lecturer, Contract
January 2021 – Present    |    Baltimore, MD & Remote
Managed around 30–40 students per semester via online/in-person, hybrid format. Taught 4 courses: Typography I & III, Graphic Design III, and UI/UX Design. Develop course materials from scratch, grade and critique student’s designs. Collaborated with other professors to sync deadlines and understand course goals.
Product Designer, Freelance
OCTOBER 2021 – NOVEMBER 2021    |    NEW YORK CITY & REMOTE
Conducted user testing and reviewed user flows to analysis ways to improve the payment and checkout process.
Product Designer, Freelance
OCTOBER 2018 – OCTOBER 2020    |    NEW YORK CITY & REMOTE
Developed product’s branding, user experience, and user interface for their 12-step educational module, that’s a responsive web app. Collaborated with the dev. team, Product Manager, and CEO. Generated user scenarios and tested product for bugs submitted via Clubhouse.io. Gro partnered with Entrepreneur for a white-label web app.
Senior Graphic Designer, Freelance
OCTOBER 2018 – OCTOBER 2020    |    REMOTE
Managed and designed ecommerces website via Shopify. Produced promotional email campaigns and landing pages. Collaborated with co-founders and marketing team.
Senior Product Designer, Freelance
SEPTEMBER 2018 – APRIL 2019    |    REMOTE
Refreshed existing branding designs. Generated user flows, wireframes, build-out user scenarios for 5 platform themes. Created InVision prototypes for web and mobile. Collaborated with CEO, project managers, and dev team.
Senior UX/UI Designer, Full-time
APRIL 2017 – SEPTEMBER 2018    |    NEW YORK CITY
Created branding, user interface, and user experience for iOS & Android mobile app, and web app. Managed design interns and focus groups to analyze data and improve UX. Produced user flows, user scenarios, wireframe mockups, and prototypes. Submit bugs in Jira for dev. team. Collaborated with Co-founders, Project Manager, dev. team, and QA.
Graphic Designer, Full-time
NOVEMBER 2014 – APRIL 2017    |    NEW YORK CITY
Strategized around 5 events per year with the Editor-in-Chief, Art Director, and Director of Marketing on potential branding design themes. Coded HTML email campaigns. Designed editorial layouts for the tabloid issues. Collaborated with clients on magazine ads.
UI Designer, Freelance
JUNE 2014 – NOVEMBER 2014    |    REMOTE
Streamlined UI elements for private landing pages. Collaborated with Product Manager. Designed user interface for a 3 function tablet app dedicated to helping small business owners manage their business. Produced user flows, wireframes, and prototypes.
Graphic Designer, Full-time
Drohan Management Group
MARCH 2013 – JUNE 2014    |    RESTON, VA
Proposed potential branding redesign versions for annual events to clients. Designed multi-page event handouts, and web assets.
Graphic Designer, Freelance
Plude Communications
NOVEMBER 2012 – DECEMBER 2013    |    RESTON, VA
Created digital presentations. Collaborated with CEO, Product Manager and clients.
Graphic Designer, Internship
National Associates of Criminal Defense Lawyer
MAY 2011 – AUGUST 2011    |    WASHINGTON D.C.
Graphic Designer, Pro-Bono
Academy for Educational Development
MAY 2010    |    WASHINGTON D.C.

Tools

Adobe Creative Cloud Suite
XD, InDesign, Dreamweaver, Photoshop, Illustrator, Premiere Pro, After Effects
Project Management
Jira, Asana, Freedcamp, Trello, Clubhouse.io
Research & User Testing
FullStory, UserTesting.com, LookBack
Flowchart
Lucidcharts, Omnigraffle, Draw.io
Content Management
Wordpress, Shopify, SquareSpace
Mockup & Prototype
Figma, Adobe XD, InVision
Communication
Zoom, Skype, Google Meet, BlueJeans, Cisco Webex, Slack, Microsoft Teams
Educational
Blackboard Ultra
Presentation
Google Slides, Keynote, PowerPoint

Skills

Design
UX, UI, art direction, branding, product design, web design, illustration, HTML, CSS, print, video editing
Product Design & UX Strategy
Creative problem-solving, managed focus groups, user flow, wireframe production, prototyping, web (desktop app), mobile app design, usability testing, A/B testing, bug testing, focus groups, beta testing, design specs

Work Environments & Formats

Corporate (medium–small), startups, agency firms, onsite, remote/online (Asynchronous & Synchronous)

Education

Certificate in UI/UX Design
University of California San Diego, 2013
Bachelor of Fine Arts, Graphic Design
The Art Institute of Washington, 2012