BRANDING & UI/UX DESIGN
Presentr is the first and only personalized, mobile coaching app that replicates the experience of having a coach by your side at all times. You can practice, assess and learn with Presentr just like you would if you were working on-on-one with a coach. We’ve taken that experience and made it on-demand and mobile. Crush your fears of public speaking and become a dynamic and confident speaker with Presentr where you receive instant, detailed, feedback on your skills, including volume, pace and filler words. Presentr provides a continuous learning experience with teaching modules and the ability to practice the skills and get feedback right on the app!
The original logo had a dark gem colors, which aged the overall branding. Which also projects an overall strict seriousness. Especially since most people have a fear of public speaking; the co-founders really wanted the rebranding to be welcoming and inviting.
The old Presentr logo's graphic was of a person jumping, which does not relate to public speaking. So I was playing around with relatable graphic elements that can symbolize public speaking or the act of presenting.
I was playing around with idea of implementing microphones, podium, and a person talking. Also while keeping in mind if the logo can stand strong and simplic enough to be a sized down icon.
The final redesigned logo is the word "Presentr", with a person in the "P" of "Presentr". The person's head is the hole of the "P" and base of the P's curve is suppose to be a podium, with a tiny microphone popping out.
Presentr web app version of the iOS app, so users can access with their desktop. Along with analytic dashboard for users and managers.