This is a design concept. With contact information, quick access to most commonly used actions and also a digest of this contact’s social media content, i.e. Facebook/Twitter updates, Instagram photos etc. Think of it as an address book with social twist, where you get insight into another person's life and activities.
Animated walk through Social media icons already linked to the contact, once you click the social media icon of your choosing it's view as an overlay screen over the contact's page. When you exit out of the overlay you are still on the page, and still discover more information without leaving your screen.