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Hello, I'm Rica Marie Arevalo
Hello,
I'm Rica Marie Arevalo
formerly Garcia (I got married).

Product Designer & Lecturer passionate with building functionally beautiful projects & educating about design

Product Designer & Lecturer

Currently teaching Graphic Design, UI/UX Design, & Typography at University of Maryland Baltimore County
 Scroll down view my case studies 

Gro

For entrepreneurs to jump start their business, from idea to launch

Presentr

Translating the real-life public speaking coach experience into an app

Webveloper

Fill out a form and generate a customed website in minutes

Rica Marie Garcia
About Me
I want you, as my audience, to know a little bit about me, at a human level vs projecting as a design robot. Anywho, hello again as you know I am Rica Marie, people often get confused about my first name; thinking that Marie is my middle name. Which it’s the second part of my first name. I commonly say it’s like Lisa Marie Presley, or Mary Kate; it’s a double name (two first names). Also you can call me by my nickname, Rica. Well, I’m a 1st generation Filipina-American mother/wife/designer/artist/crocheter. Also, I’m a newbie plant-mother, which is bitter-sweet thanks to quarantine. Raised in the Virginia Beach area, then lived in New York City (Astoria, Queens) where I met my now-husband (went on a 9-hour first date) and got married (not the same day, years later). Luckily we just happened to move right before covid started in late 2019. Currently, we are based in the DMV (DC, Maryland, Virginia.) area. It’s definitely a change of scenery compared to a big metropolitan city, I miss NYC although it’s a nice transition into family life. When I’m not stuck in front of my laptop designing, usually I’m busy spending wonderful family time with my daughter and husband (Especially as my hyper toddler daughter blasts Cocomelon & Baby Shark on repeat).
If you want to get to know me more as a person and designer, please don't hesitate to reach out. Whether it's for a new design project, job opportunity, or just to talk. Let's schedule a time.


My Experience
I’m an end-to-end product designer, who loves decoding everyday problems. My experience ranging from Graphic Design for print & web, UI/UX Design, to using my collected design knowledge and teaching at a higher education level. Another aspect to consider, is my work experience throughout various scenarios and environments; such as small startups, mid –⁠ large corporations, remote/onsite freelance contractor, and teaching (lecturing & critiquing) large groups of students online (synchronously/asynchronously) & in-person.
Graphic design is the original baseline foundation of my design experience, I’ve freelanced and worked at various design firms and companies. Such as at Interior Design Magazine, based in New York City, where I worked as a Graphic Designer and collaborated with the marketing team, designed in-house printed magazine ads, branded events with related print collaterals, design & code HTML email blast promoting events. Also, occasionally designed for the editorial team, designed layouts in the monthly magazines & seasonal print tabloids.
When thinking about UI/UX, an app can look visually pretty, but it would not serve any purpose, unless the user's experience is considered thoughtfully. UX is very important to make the user's journey effortless without any confusion. In order to come up with solutions and user scenarios, When designing I keep in mind to have a bridge between visual aesthetics and purposeful functionally with minimal user actions (clicks, swipes and scrolls) to eliminate any unnecessary clicks and confusion to the user. I believe users should access content in the quickest interaction and in creative ways. Also you have to consider onboarding modules for apps, helping users to learn the app as first-time users rather than diving into a void.
For my UI/UX experience, I was sole and lead Senior UI/UX Designer at Presentr, a B2B public speaking training mobile app; where I worked alongside the product manager, dev team, Q/A specialist, and managed design interns. Presentr was a very small startup company, I had to take the lead in multiple roles: Brand Designer, UX/UI designer, user researcher. Also collected data by conducting user & A/B testing, led focus groups, used heat map analysis, to help develop better user experience solutions.
At my latest UI/UX experience, Gro is an educational app that helps entrepreneur-minded people start up their business through a guided journey from a business idea to helping launch their new business. Gro consisted of multi-level modules, lessons, and interactive assignments. For my role, I was contracted as sole and lead UI/UX Designer, in which I designed the front-end visual UI designs and mapped out flow charts for the user experience flows throughout the web app. During my time, I worked alongside the project manager and dev team to ensure goals are met, also verifying designs and UX flows reflected correctly into the launched product via issue/bug tracking.
Thankfully with my previous design experiences, understanding design in multiple platforms and mediums, helped prepare me to confidently spread my design knowledge. Understanding how design can be fluid, and to consider the design thinking process for a thoughtful experience rather than just designing a visually pleasing design without a deeper purpose of layout. Teaching design became a natural evolution in my career path. At UMBC, I teach students ranging from Freshman to Senior level, so I have experience guiding students that are brand new to design and students that have a bit of experience under their belt. Courses I teach are Typography I, Graphic Design III, and Web II (UI/UX Design).
I like to think of myself as a design chameleon, mixing my experience in UI/UX with my fine arts degree. I’m an artist and designer across multiple art mediums and devices — from designing user experience flows in apps to branding event themes or creating layout designs for publications and even fine arts like painting, crocheting, and illustration.
I like to learn new ways to be creative, and always up for a new challenge… Bring it on!

Education

Certificate in UI/UX Design
University of California San Diego, 2013
Bachelor of Fine Arts, Graphic Design
The Art Institute of Washington, 2012

Tools

Mockup & Prototype
Adobe XD, Sketch, InVision
Adobe Creative Cloud Suite
XD, InDesign, Dreamweaver, Photoshop, Illustrator, Premiere Pro, After Effects
Flowchart
Lucidcharts, Omnigraffle, Draw.io
Content Management
Wordpress, Shopify, SquareSpace
Project Management
Jira, Asana, Freedcamp, Trello, Clubhouse.io
Communication
Slack, Skype, Zoom, Google Meet, BlueJeans, Cisco Webex
Educational
Blackboard Ultra
Presentation
Google Slides, Keynote, PowerPoint

Skills

Leadership
Creative problem-solving, manage focus groups, critique designs, organized instrustcions, share feedback (group & 1-on-1), public speaking
Design Related
Art direction, branding, product design, web design, illustration, user interface, user experience, HTML, CSS, print, video editing
Product & UI/UX
User research, problem solving, user flow, wireframe production, prototyping, web (desktop app), mobile app design, usability testing, A/B testing, bug testing, focus groups, beta testing, design specs

Environments

Corporate (Big–Medium), Startups, in-person, remote
Request My Résumé 
I’m an end-to-end product designer, who loves decoding everyday problems. My experience ranging from Graphic Design for print & web, UI/UX Design, to using my collected design knowledge and teaching at a higher education level. Another aspect to consider, is my work experience throughout various scenarios and environments; such as small startups, mid –⁠ large corporations, remote/onsite freelance contractor, and teaching (lecturing & critiquing) large groups of students online (synchronously/asynchronously) & in-person ...
Graphic design is the original baseline foundation of my design experience, I’ve freelanced and worked at various design firms and companies. Such as at Interior Design Magazine, based in New York City, where I worked as a Graphic Designer and collaborated with the marketing team, designed in-house printed magazine ads, branded events with related print collaterals, design & code HTML email blast promoting events. Also, occasionally designed for the editorial team, designed layouts in the monthly magazines & seasonal print tabloids.
When thinking about UI/UX, an app can look visually pretty, but it would not serve any purpose, unless the user's experience is considered thoughtfully. UX is very important to make the user's journey effortless without any confusion. In order to come up with solutions and user scenarios, When designing I keep in mind to have a bridge between visual aesthetics and purposeful functionally with minimal user actions (clicks, swipes and scrolls) to eliminate any unnecessary clicks and confusion to the user. I believe users should access content in the quickest interaction and in creative ways. Also you have to consider onboarding modules for apps, helping users to learn the app as first-time users rather than diving into a void.
For my UI/UX experience, I was sole and lead Senior UI/UX Designer at Presentr, a B2B public speaking training mobile app; where I worked alongside the product manager, dev team, Q/A specialist, and managed design interns. Presentr was a very small startup company, I had to take the lead in multiple roles: Brand Designer, UX/UI designer, user researcher. Also collected data by conducting user & A/B testing, led focus groups, used heat map analysis, to help develop better user experience solutions.
At my latest UI/UX experience, Gro is an educational app that helps entrepreneur-minded people start up their business through a guided journey from a business idea to helping launch their new business. Gro consisted of multi-level modules, lessons, and interactive assignments. For my role, I was contracted as sole and lead UI/UX Designer, in which I designed the front-end visual UI designs and mapped out flow charts for the user experience flows throughout the web app. During my time, I worked alongside the project manager and dev team to ensure goals are met, also verifying designs and UX flows reflected correctly into the launched product via issue/bug tracking.
Thankfully with my previous design experiences, understanding design in multiple platforms and mediums, helped prepare me to confidently spread my design knowledge. Understanding how design can be fluid, and to consider the design thinking process for a thoughtful experience rather than just designing a visually pleasing design without a deeper purpose of layout. Teaching design became a natural evolution in my career path. At UMBC, I teach students ranging from Freshman to Senior level, so I have experience guiding students that are brand new to design and students that have a bit of experience under their belt. Courses I teach are Typography I, Graphic Design III, and Web II (UI/UX Design).
I like to think of myself as a design chameleon, mixing my experience in UI/UX with my fine arts degree. I’m an artist and designer across multiple art mediums and devices — from designing user experience flows in apps to branding event themes or creating layout designs for publications and even fine arts like painting, crocheting, and illustration.
I like to learn new ways to be creative, and always up for a new challenge… Bring it on! Please don't hesitate to reach out, I'll be happy to chat with you.

Graphic Design & Fine Arts portfolio

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