I’m an end-to-end product designer, who loves decoding everyday problems. My experience ranging from Graphic Design for print & web, UI/UX Design, to using my collected design knowledge and teaching at a higher education level. Another aspect to consider, is my work experience throughout various scenarios and environments; such as small startups, mid – large corporations, remote/onsite freelance contractor, and teaching (lecturing & critiquing) large groups of students online (synchronously/asynchronously) & in-person.
Before teaching Graphic Design was the original baseline foundation of my design experience. I’ve freelanced and worked at various design firms and companies. Such as at Interior Design Magazine, based in New York City, where I worked as a Graphic Designer and collaborated with the marketing team, designed in-house printed magazine ads, branded events with related print collaterals, design & code HTML email blast promoting events. Also, occasionally designed for the editorial team, designed layouts in the monthly magazines & seasonal print tabloids.
When thinking about UI/UX, an app can look visually pretty, but it would not serve any purpose, unless the user's experience is considered thoughtfully. UX is very important to make the user's journey effortless without any confusion. In order to come up with solutions and user scenarios, When designing I keep in mind to have a bridge between visual aesthetics and purposeful functionally with minimal user actions (clicks, swipes and scrolls) to eliminate any unnecessary clicks and confusion to the user. I believe users should access content in the quickest interaction and in creative ways. Also you have to consider onboarding modules for apps, helping users to learn the app as first-time users rather than diving into a void.
For my UI/UX experience, I was sole and lead Senior UI/UX Designer at Presentr, a B2B public speaking training mobile app; where I worked alongside the product manager, dev team, Q/A specialist, and managed design interns. Presentr was a very small startup company, I had to take the lead in multiple roles: Brand Designer, UX/UI designer, user researcher. Also collected data by conducting user & A/B testing, led focus groups, used heat map analysis, to help develop better user experience solutions.
At my latest UI/UX experience, Gro is an educational app that helps entrepreneur-minded people start up their business through a guided journey from a business idea to helping launch their new business. Gro consisted of multi-level modules, lessons, and interactive assignments. For my role, I was contracted as sole and lead UI/UX Designer, in which I designed the front-end visual UI designs and mapped out flow charts for the user experience flows throughout the web app. During my time, I worked alongside the project manager and dev team to ensure goals are met, also verifying designs and UX flows reflected correctly into the launched product via issue/bug tracking.
Thankfully with my previous design experiences, understanding design in multiple platforms and mediums, helped prepare me to confidently spread my design knowledge. Understanding how design can be fluid, and to consider the design thinking process for a thoughtful experience rather than just designing a visually pleasing design without a deeper purpose of layout. Teaching design became a natural evolution in my career path. At UMBC, I teach students ranging from Freshman to Senior level, so I have experience guiding students that are brand new to design and students that have a bit of experience under their belt. Courses I teach are Typography I, Graphic Design III, and Web II (UI/UX Design).
I like to think of myself as a design chameleon, mixing my experience in UI/UX with my fine arts degree. I’m an artist and designer across multiple art mediums and devices — from designing user experience flows in apps to branding event themes or creating layout designs for publications and even fine arts like painting, crocheting, and illustration. I like to learn new ways to be creative, and always up for a new challenge… Bring it on! Please don't hesitate to reach out, I'll be happy to chat with you.